Advertising on a Budget in Beaumont – Southeast Texas Family Magazine

Small Budget Advertising in Southeast Texas

The Southeast Texas Family Magazine helps you reach the real decision makers: MOM!

Can you effectively advertise with a small budget in Southeast Texas?

Let’s find out!

Today’s edition of SETX Advertising News should be ideal for local companies, particularly for new businesses who are facing a never ending list of unexpected startup costs.

One of the most frequent questions we receive is, “Can small budget advertising work in Southeast Texas?”

You probably notice some Southeast Texas advertisers who do an excellent job of making sure potential clients see them constantly – on TV, in magazines, on billboards, online, and on the radio.

This blanket Southeast Texas advertising approach is very successful. Most of the time it requires a budget in the tens of thousands of dollars each month (banks, car dealerships, credit unions) or even the hundreds of thousands (car manufacturers, casinos).

Unfortunately, many local business owners in Southeast Texas have budgets more like $500, $1000, or $2000 per month.

This means that most advertisers cannot and should not try to run on TV, billboards, radio, print, and online together.

We’ve all seen Southeast Texas businesses that seemed to be advertising everywhere and then were closed forever 90 days later. You have to effectively use the advertising budget you have rather than trying to emulate a much larger, more established company.

Can you have a successful small budget advertising campaign in Southeast Texas?

Absolutely.  Since this is such a popular question, we’ll address it regularly here on SETX Advertising News. We’ll try to deal with one or two issues that can help you in each article.

Our recommendation for this issue is:

Identify your target market. Who are you selling to? It doesn’t matter if you’re spending $50 a month or $50,000 per month if you aren’t reaching the right Southeast Texas advertising audience. If you don’t know your target market, call us to schedule a complimentary consultation and we will help you identify your demographic.

One popular demo is MOMS – the women who make decisions for themselves and their families.

Southeast Texas Women- How to effectivly market to them on a tight budget.

Women have become the primary decision makers for a number of Southeast Texas advertisers.

• Women are the primary decision maker for over 50% of new car purchases from Southeast Texas auto dealerships
• Women drive new credit union memberships in Southeast Texas and coordinate paperwork for home loans, car loans, and home improvement loans.
• Women choose which Golden Triangle restaurants families dine out in together.
• Women register children for Southeast Texas private schools.

Reach women in the Southeast Texas Family Magazine – online at SETXFamilycom.

Women in Southeast Texas are heavily into social media. Advertisers also receive social media marketing on Facebook, Twitter, and Instagram – a great way to effectively reach moms with your marketing message.

This is a great value for Southeast Texas advertisers looking to reach women.

Could you use help taking your marketing in Southeast Texas to the next level?

SETX Advertising can help.

• Daryl Fant, Publisher. SETX Advertising
• (512) 567-8068
• SETXAdvertising@gmail.com