Advertising Tips Beaumont TX – Setting a Budget for Small Business Marketing

April 7, 2024| Daryl| 0 Comment| 12:15 pm

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Advertising Tips Beaumont Tx – Setting a Budget for Small Business Marketing

On today’s edition of Beaumont Advertising Tips, we look at how to set an advertising budget.

New business owners can get a lot of great advice when you’re starting a new business.

Your Golden Triangle Commercial Realtor can help you determine a cost per square foot for a new building.

Your Beaumont graphic design company can help you with a logo that you can use for your business cards, letterhead, and website.

Your IT professional can help you find the office equipment that will handle your workflow without breaking your budget.

It is hard, however, for most new businesses in the Beaumont area to figure out their advertising budget.

Some spend too little and don’t see results. Some spend too much and have to close their doors.

A good rule of thumb is that your advertising budget should be equal to your commercial rent (or what the rent would be if you have purchased your office space).

If your office lease is $1000/month then your advertising budget would be $1000 per month.

For many advertisers, writing what amounts to a 2^nd rent check every month can be scary, but it is well documented that a wise advertising investment is critical to staying in business long-term.

As an experiment, take a ten minute drive around your part of Southeast Texas and look at businesses that have gone out of business? Where did you notice them advertising? Almost always you’ll find it hard to remember them advertising anywhere or you’ll find that they had over invested in dead media like the phone book or a daily newspaper.

Now notice the Beaumont / Golden Triangle area businesses that seem to be doing well – where do you notice them advertising? Chances are you’ve seen them in a favorite magazine, noticed them online, or come across their marketing in other current and effective media.

If it is tough for you to write a check for advertising (emotionally or financially), then you want to make sure the advertising is a wise INVESTMENT.

Contact SETX Advertising today and let us know who you’re trying to reach.

We will help you find the best value for your budget and help you achieve the results you desire. If we don’t have the just right media for your demographic, we’ll make an introduction for you to a local media that does.

Did you know, no SETX Advertising customer has ever gone out of business while they were advertising with us?

In fact many have added locations or moved into a larger SETX commercial property.

SETX Advertising is here to help you with all of the areas you need to make your Beaumont Tx advertising successful.

We can help you a reasonable budget – or we can help you effectively allocate a budget you have already set.
We can help you identify your key advertising target
We can assist you with a Southeast Texas advertising plan that will reach that target demographic effectively while remaining on budget